The Top 3 Most Interesting Things I Learnt During The Consumer Behaviour Unit

As I've come to the end of the Consumer Behaviour Unit, I've decided to look back at what I've learnt throughout the unit and pick out the top 3 most interesting things I learnt. Check them out below:

1) Learning about different Generations and their personality types

Before doing the unit, I didn't really understand how Generations are categorised and being able to finally understand this made me excited.

2) Learning how Psychology plays a massive part in Consumer Behaviour

Again before doing the unit, I had no idea that Psychology and Psychology theory links to Consumer Behaviour. I found it so interesting learning about Psychology also and how people's thoughts and behaviours can impact a choice etc.

3) Learning about the Marketing Mix in depth

Before doing the unit, as a class we covered the Marketing Mix briefly when learning the Marketing Principles unit. It was really intriguing learning how different areas help people decide how products are sold etc.

Overall, I really enjoyed learning about Consumer Behaviour and how it relates to Public Relations. I will be able to use this information in my career ahead of me and for the rest of my time at University.